SEO copywriting is lucrative freelance writing niche. And, perhaps more importantly these days, it’s one that is recession proof. Because of this, many are interested in learning how to become an SEO writer.
If you’re considering taking an SEO copywriting course – and there aren’t that many of them out there – following are four things to look for.
4 Specifics to Look for in an SEO Copywriting Training Class
1. Target Market: One of the first things to look for in an SEO copywriting course is whether or not it meets your needs. This is what is meant by “target market.” Will it address your knowledge needs. This is crucial because SEO is a broad field. If you don’t know the fundamentals of search engine optimization, an SEO copywriting course that doesn’t address will be of little value to you.
2. Interactivity & Feedback: Writing SEO copy is not hard, but there are certain fundamentals that must be adhered to. This means that you have to write copy and have it reviewed by someone who knows the rules of SEO writing to give you feedback.
This is critical, for once the course is over, you want to be able to go back to specific feedback to get until you are comfortable writing this type of copy.
3. SEO Tools: Search engine marketing and optimization is constantly changing. So, what you learn in an SEO copywriting course may change in nine months or a year.
“So what’s the point in getting SEO copywriting training?” you may be thinking. Well, like any enduring marketing practice – to learn the fundamentals and how to apply them. Rarely do these change.
But the course should point out tools and resources for further education. By this we mean leading authorities (websites, books, software, noted SEO experts) that you can access to give yourself the constant education you need to be an effective SEO copywriter.
4. The Presenter: There is an old idiomatic expression that explains this best. It goes, “Find someone who is doing what you want to do, then copy their efforts.” What this means in this case is, make sure the presenter is – or used to be – an SEO copy writer.
There are many jobs in the search engine optimization niche, eg, web analyst, social media maven, interactive media specialist, etc. But, you want someone who’s had direct experience as an SEO copywriter, for that is the only way they can truly know the ins and outs of dealing with clients, pricing, billing, marketing for work, etc.
SEO Copywriting: A Recession-Proof, Work-from-Home, Well-Paid Career
Internet marketing experts estimate that 100,000 new websites go live every day. And what do all of these sites need – copy. Smart website owners realize that they not only need copy, but SEO copy in order to be found online.
Businesses are scrambling to find qualified SEO copywriters because many freelance writers don’t understand the intricacies of internet marketing, search engine optimization, social media marketing, etc. When you consider the broader context – ie, that roughly 90% of web users only use the internet for simple tasks like checking email, making travel plans and booking dinner reservations — it makes sense.
Most of us — writers, small business owners, casual web surfers, etc. – don’t even scratch the surface of what the web is all about. And, this makes SEO writing all the more attractive (and lucrative) as a career.
Freelance writers who are astute enough to get SEO copywriting training will capitalize on the well-paid opportunities this freelance writing niche offers.